generation. The two go hand in hand. This is because, in order to gain
traffic to your site your articles, your advertisements and your website
must all be search engine optimized. So, when it comes to SEO, make
sure you target everything and anything around this incredibly important
concept.
Essentially, there are three basic elements to SEO- keywording, linking
and content. Consider keywording, linking and content the three
musketeers to successful SEO. To get you started, we’ve offered the top
ten tips to SEO. Keep these in mind for all your copy and content to
ensure the maximum traffic generation results.
1. Choose good keywording phrases- instead of shaping words around
articles, shape articles around words. Target your content around
keywords or ideas. In order to find an angle for your article,
consider using Google Adwords to see which keywords are most
likely searched. Then, write an article around these key phrases and
terms. This may seem like an odd concept, but as soon as your
brain gets used to it, the writing will flow naturally.
2. Use keywords throughout your website, marketing and
advertisement- use keywords in your title, your subheadings and in
your links. If you can, even use your keyword in your URL.
3. Link away- it is okay to link to other sites. In fact, it’s a good idea,
especially if these sites are highly respected and informative. Sites
with .edu and .gov are often the best because they represent a
highly regarded source.
4. Link to your heart’s content- Links do not have to just be certain
words. You can also make title links and anything else you want
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links. People are automatically drawn to links, so switch it up and
make your content stand out.
5. Use your anchor text in links- Make sure your link text features your
keyword phrase. Links stand out on websites and most people will
click through, especially if your keyword phrase is directed towards
their interest.
6. Always add new content- are you constantly updating and adding
new content to your website? Well you need to be to ensure SEO
success! This cannot be stressed enough. Content is what will make
or break your site so make sure your content is entertaining, up to
date and informative. For more content tips, check out the Article
Marketing section.
7. Be Bold- make use of Bold HTML tags and other HTML tags to make
your website stand out. Bold is beautiful.
8. Use Alt Imaging- a picture is worth a thousand words, especially on
the net. Putting alt attributes on your images can allow you to place
relevant text around your image, better for search engine indexing.
Keep in mind that images are searched just as much as content is.
9. Include a site map- a site map is a great way to navigate through
your site and can also be submitted to Google with XML site map.
Site maps help search engine robots find every page on your
website in just two clicks. What this means is better search engine
results for all your web pages. Make sure you link all pages properly
for the best SEO results.
10. Follow the rules- SEO has a set of particular rules. You need to
understand the legality of SEO so you don’t get banned from search
engines. So how do you do this? You research. You study. You
learn. Take some time and go through the basics of SEO on the
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main search engines. Understanding the do’s and don’ts of SEO is
critical when it comes to generating traffic. After all, you SEO
strategy can either make, or break your website.
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