There is no better way to penetrate your market and get
people excited
about your offer than with video marketing campaigns. Not
only an you
exploit the power of video marketing to propel your viewers
into taking
action, but you can quickly establish a defined bland of your
own.
Videos add life to our marketing campaigns. They transform
static,
traditional campaigns into action-driven presentations that
unleash our
message in a powerful, dramatic way.
Videos also give you the unique opportunity to communicate
with your
target audience in a way that puts you in touch with what is
truly important
to them, what motivates them, and what will leave an
everlasting
impression.
But videos are even more valuable than just providing you
with an
interactive vehicle for your marketing message.
Videos also help to increase the value of your products, and
even your
brand. If you are involved in information marketing, you can
instantly lamp
up the perceived value of your products by adding in video
based
components. People ofien learn better when they are given a
visual as to
their tasks and the end result, and creating dynamic video
lessons or tutorials will instantly increase conversion rates, and skyrocket
your
income.
So, now that you understand just how important high quality
video
presentations are to your marketing message, let's take a
closer look at
how you can develop laser targeted video campaigns that
speak your
customer’s language.
After all, not all videos are created equally.
Creating High Quality Videos
Imagine if you were able to personally welcome people your
website, to
guide them your
information and direct them to you order
button. Imagine what that would do for your conversion
rates.
Well, with videos -that exactly what you can do.
You an use videos a number of different ways, including in
sales pitches, in
tutorials, within your launch sequence to warm up customers
and to simply
develop bland awareness. The more often people see you or
hear you, the
faster they'll recognize you bland on the spot.
The trouble is, many new entrepreneurs struggle with the technical aspects
of creating high quality videos. They aren't sure what
programs to use, how
to edit videos, how to reliance the quality, or even how to
create scripts or
motions that guide viewers from one frame to another,
retaining their
attention every step of the way.
The great news is that even if you have absolutely no
experience creating
videos, there are tools and resources you can use to develop
high quality,
interactive videos in a matter of a few short hours.
For starters, the majority of new accouters come bundled
with video
production software already, but if you really want to lamp
up the quality
of your videos however, you'll want to consider an
industry
grade program, such as Camtasia
Thee programs will help to add functionality to your videos,
while making
it easy for you to integrate sound [audio narratives, music,
etc, as well as
highlight important notes, and of course, they provide you
with added
flexibility with editing video content.
Resources:
lf you are a Mac user, check out any following video
creation tools:
http://www..ambrosiasw.com
Now, here's what I'm going to show you how to hot only simplify
process of creating videos but how to AUTOMATE
distribution!
There's a secret weapon online that will give you the
opportunity to
develop dozens of high quality videos in a matter of seconds,
and best of
all, you can use this video production suite to re purpose
content, so that
your videos are created from existing articles you've already
written!
The resource is found at http://www.ArticlevideoRobot.com and with this
powerful software, you an take existing content and create
live, talking
videos that interact with your audience unlike anything
else!
This software makes it not only easier to get MORE videos out
there, but it
requires absolutely no training or experience, instantly
eliminating the
learning curve.
I've used this resource for over a year now and have been
able to generate
unlimited traffic just by letting the program create
interactive videos and
best of all, they‘ll distribute your videos all over the Ethernet for you!
Keep in mind that your videos don't have to be lengthy
productions.
Even 3 minute videos an do wonders at generating fresh
interest and
exposure for your product, so start off by developing simple
video
presentations and as you become more familiar with how
your viewers
respond to your videos, you an begin to Gilor them towards
better
communicating with Your target audience.
Article Video Robot will help you get started, and then you
can spend time
leaning how to create powerful video presentations yourself,
as you an
continue to grow you business.
If you simply aren't ready to develop your own videos,
consider outsourcing
the project to a qualified video developer.
There are plenty of places to seek out some help, including
marketing
forums such as http://forum.digitalpoint.com and
http://warriorforum.com , or You an place a listing
requalztirg help
via the freelance marketplaces, including Guru.com and
http://www.eLance.com
Distributing Your Videos
Once you have a series of hot videos in your arsenal, it's
time to distribute
them to the world! Once you unleash your videos, you'll begin
to see traffic
coming in very quickly, as these video community sites and
media hot spots
a re filled with new visitors every single day.
The leader in video marketplace is www.YouTube.com so
it's important
that you include it in all of your video marketing campaigns,
however there
are many other places where you should focus on getting your
video
circulated, including:
http://video.search.yahoo.comhttp://video.google.com
http://www.break.com
http://www.revver.com
http://www.dailymotion.com
http://www.metacafe.com
http://veoh.com
Distributing is very easy, but you'll need to create an
account with each
video site before you can upload your video.
Also lseep in mind that many of thee video networks will
manually review
and approve your video before it's published, so it might
take a few hours
before all of your videos ale online.
You can automate the process by signing up for an account
with Tube
Mogul at httg://TubeMogul.com , an dnlirie video
distribution service
that will push your video message out to hundreds of popular
video
communities.
Enhancing Your Video Response Rate
Videos are used to propel viewers into taking action.
You want to invoke a
positive response from your viewers, but you also want them
to take action
intermediately after watching your broadcast.
One way of doing this is by including direct link to
your website or
squeue page at the end of the video, highlighting the benefits
of visiting
your website. Keep in mind that you still need no use a
direct all to action,
even in videos, so don‘t forget to spend time crafting the
most action-
driven call to action possible.
If you want your video to go viral, males sure d1at you add a
‘Tell a Friend"
link to the video, and that you worl: in ‘entertainment
value‘. Your video
need so really stand out in the video comm unity and
motivate viewers to
send into their friends, and share it with everyone they
know.
You an do this easily by creating a video that adds comic
influence,
entertain the viewer, shod rs the viewer or offers a unique
perspective that
differs from the majority of other videos in the same market.
Controversy is one of the easiest ways to drive eyeballs to
your videos, but
make sure that your video works directly towards building a
positive brand
stature. You don't want to create videos that leave viewers
entertained but
findirg trust you.
Professional but entertaining - that's what it's all
about.
Before you distribute your videos, you want to make sure
that the quality
and size is optimized and that is viewable on all operating
systems.
You also want to optimize the actual video features,
including keywords
and ta§ so that when your video is distributed, it's able
to grab ranking in
the search engines based on your primary phrases and
keywords.
Keywords also help viewers find your video, both through
on-site searches
and directly through the search engines, so conviction quid: keyword
research to determine what the most important keywords for
your niche
are, and include them in the ta§ associated with your video.
For example, when uploading a video to http://Youtube.com, you
are able to
assign different keywords to your video, which highlight
what your video is
about, and help YouTube to properly organize your video in their database.
You an make this a step further by optimizing your video's
title ta§, to also
include relevant keywords, while varying the keywords you
use for each
video.
it's important that you are able to ranks for multiple
keyword phases, so
never assign the exact same keywords to all of your videos,
but instead,
vary it L1)!
You an ofiaen enhance you‘ videos search engine optimization
by using
a anchor text when linking to your video page, as well as
within the
description.
Again, anchor text should include relevant keywords
that vary from the
keywords used in the actual title or tags.
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